We are proudly:

We support women:

NEEV, which means ‘foundation’ in Hindi, gives 50% of its profits to charities that reflect our funding goals, such as Power of Love Foundation to support women impacted by HIV/AIDS in Zambia and Center for Development of Disadvantaged People in India to provide educational resources and vocational training to adolescent girls. We are dedicated to helping finance projects aimed at empowering women, especially those in the developing world.

Our founder, Ruksana:

  • is a board member at Stagebridge, a 501 c (3) non-profit in Oakland, CA, whose mission is to transform the lives of older adults and their communities through the performing arts.
  • is Secretary of the Board of Thursday Morning Dialogue, in Palo Alto, CA,  a non-profit, non-partisan women’s organization whose purpose is to bring together a diverse group of women to exchange ideas on current topics of interest at monthly meetings.
  • volunteers at the Silicon Valley chapter of Asha for Education, a 501 c (3) non-profit to empower underserved children in India through education. At Asha for Education, she also stewards a project serving a cluster of seven villages in India.
  • has taken the Founders Pledge.

With your purchases of NEEV products, we will do even more.

B Corp

We founded NEEV in 2013 as one of the first 50 California Benefit Corporations defining our purpose and ensuring legally binding transparency and accountability. Becoming a certified B Corp also validates our commitment to social and environmental justice. The B Corp assessment is a great way of measuring our impact. NEEV’s B Corp assessment report is available to the public and our GIIRS report is available to investors.

Find our benefit reports here.

B Impact Report


Pledge 1%

Pledge 1% is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product, and employee time for their communities.