Stories of True Changemakers: How These Companies Grew Their Impact
Lessons From and Practices of the 2017 Best for the World: Changemakers
San Jose, California
NEEV, which means ‘foundation’ in Hindi, is a luxe home furnishings company that creates and brings to market ethically produced home décor and personal accessories through its online store.
“NEEV was founded as a benefit corporation and has been committed from day one to a) empower artisans, particularly women; b) help preserve the ancient handloom textile technique; c) use organic products and adhere to environmentally friendly business practices; and d) give 50 percent profits to charitable organizations aligned with our mission.
“We follow the fair-trade principles as put forth by World Fair Trade Organization. Our Ethical Purchasing Policy ensures that all of our suppliersmeet our performance standards. Moreover, NEEV partners with majority women-owned handloom cooperatives who already follow their own self-governing policies, labor-policy requirements of the Indian government, and their state’s handloom industry labor laws. Additionally, 90 percent of our products are made of fabrics and dyes that are GOTS (Global Organic Textile Standard) certified. NEEV’s founder has personally visited and reviewed the working conditions and social and environmental policies of our significant suppliers. We also have periodic meetings with our supplier cooperatives regarding matters of wages, benefits and other pertinent issues.
“There is always room for improvement in a company. When one gets bogged down in the day-to-day grind of running a business, the B Impact Assessmentis a humble reminder that there are larger things at stake. We are happy that our improvement in scores from 2014 to 2016 means we continue to be attentive to our mission.”
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